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About Alfred Gough

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Who We Are

For three generations, our family business has been taking the best local ingredients and creating pies and pastries enjoyed across Tasmania.

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Our story begins on Tasmania’s
North-West coast

A place ofClean airFresh waterFertile volcanic soil

A place where hard-working farmers raise dairy cattle and grass-fed beef on rich, green pastures.

The birthplace of Alfred Gough

Butcher,Pastry-cook,Pie-maker

Adventurer,Innovator,Idealist

02 Adventurer

A young man with a big future

He was the son of a policeman.
His mother was a butcher’s daughter.
He was raised in the tiny Tasmanian
country town of
Alfred could never have imagined he’d grow up to sail in bluewater ocean races, take the controls of a pioneering amphibious aeroplane, drive the latest luxury car or trawl for tuna and marlin off the Continental Shelf.
But all that came later –
after
Alfred Gough had made his name
as the man who created
Australia’s finest meat pies.

03 Innovator

Alfred’s search for the ideal pie

A country lad

Alfred made his mark in the city – it doesn't happen unless you’re not afraid to take a few risks in business and in life.

A butcher and a baker

That was Alfred Gough – a butcher who joined up with a baker to create the best pies for the posh patrons of Hobart’s Theatre Royal. In 1955, it was called the National Theatre, so Alfred called them

Built on history

Their first bakery was just across the road from the theatre and almost on the banks of the Hobart Rivulet, which still flows down from Mt Wellington and through an underground sandstone channel beneath city offices and shops.

Cascade of innovation

Alfred joined other Tasmanian innovators who took risks and made money creating top-quality Tasmanian products. There was Peter Degraves, who established on the upper reaches of the rivulet. And John Blundstone, who built a leather tannery and boot factory, just downstream.
Beer, boots and a bakery –
all on the Hobart Rivulet! Maybe there was
something

Sweet Treats

Adventurous Options

Adventurous Options

Adventurous Options

On the Dinner Table

On the Dinner Table

Apple Pies

Slow Cooked Steak & Blue Cheese

Chipotle Beef, Bacon & Cheese

Free-range Chicken, Mushroom & Truffle

Free-range Chicken with Fennel and shallot Soubise Pie

Braised Cape Grim Beef and Smashed Potato Pie

04 Idealist

Bold entrepreneur and self-made man

Alfred’s hard work and business
sense meant he could enjoy
some of the finest things in life.

He drove a , played
golf at Royal Hobart, sailed a
racing yacht and was one of the
first Australians to fly in the .
It was Alfred Gough’s life-long
quest for quality in pie-making
that was behind his success.
He passed it on to his son David,
who also flew his own aircraft –
with the call-sign .
David learned the pie-making
business the way his father had –
working alongside his staff, doing
every job in the bakery.
Alfred’s grandson Rob Gough is also an
adventurer, innovator and idealist – as
well as a competitive yachtsman who sails
racing dinghies very quickly indeed.
Rob is continuing the family pie-making
tradition – although he has decided not to
try and break his grandfather’s record for
baking the .
The Goughs reckon biggest
doesn’t always mean best.
They believe that the
never-ending search for the
highest quality comes from
authentic ingredients, skill,
care and old-fashioned
values.
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Photo courtesy Tasmanian Archive and Heritage Office

World’s biggest apple pie

They made it for the 1952 Apple Festival in Cygnet – a massive pie that took 635 kg of apples, 225 kg of flour and 90 kg of sugar. Baked in 36 sections in Hobart, it arrived with an escort of police motorcycles and proud bakers in crisp white uniforms. The Apple Queen of the day cut the first slice with a 1.6 m knife!

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Photo by Daniel Noss

CASCADE BREWERY

Cascade Brewery can be found at the foot of Hobart's guardian Mount Wellington, also known by its Aboriginal name ‘kunanyi. The brewery was started by Peter Degraves in 1832, shortly after he was released from a stint in the old Hobart Goal.

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Daimler

Alfred Gough’s business success enabled him to own prestige motor vehicles – Daimler was a favourite marque. He lived within easy walking distance of the Royal Yacht Club of Tasmania but he much preferred to pilot the Daimler to the club for dinner.

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NATIONAL PIES

Alfred's pies have gone from strength to strength. We now produce over 20 million pies a year that get shipped all over Australia. Find out more at nationalpies.com.au

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Photo by Anthony Tong Lee

The Hobart Rivulet

Hobart Town’s first governor David Collins praised the rivulet as ‘a run of clear, fresh water.’ But before long it was an open sewer, as early industries dumped their wastes. Today, the rivulet runs in a sandstone channel, directly beneath city shops and offices.

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Photo courtesy The Flight magazine archive from Flightglobal via Wikipedia

Saro A17 Cutty Sark seaplane

This amphibious aircraft flew commercial services between Melbourne and Hobart during the 1930s. Alfred Gough was among the first Tasmanians to enjoy the spacious passenger cabin – which had room to practice your golf swing! Fortunately he was not aboard when the plane’s undercarriage was damaged in a rough landing on King Island.

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Photo by Robert Myers

VH-PIE

David Gough’s Piper PA-44 Seminole twin-engined aircraft proudly proclaimed the source of the family’s success. The ‘flying pie’ carried David’s family, friends and colleagues around Tasmania and on interstate holidays and business trips.

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Photo courtesy Phil Crombie

YOLLA

The town’s name means ‘mutton bird’ in the Tasmanian Aboriginal language, although Alfred Gough’s birthplace is far from the Bass Strait islands where these seabirds nest among steep-sided dunes and windswept tussocks.